Category Archives: backfire

If You Are Too Touchy, I Might Get An Angry Feely

Posted on November 12, 2012 by stevemehta

Touch is a powerful force in any social interaction.  There is much research to demonstrate the beneficial effect of touch.  For example, several studies have found that touch can help bond, increase tips, and develop a connection between others.  However, recent research has demonstrated that in a competitive situation, touch can be considered negative and […] Continue reading →

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The Backfire Effect

Posted on March 15, 2012 by stevemehta

http://youtu.be/6kBKoie8JuM

Recently, I have been looking into the concept of the backfire effect. That effect plainly states that when people are entrenched in their view, the more information that you provide them to combat their belief, the more they believe in their position.

Here is a video explaining the concept.

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What Do the End of the Worlders, Austin Powers and Mediation Have to Do With Each Other?

Posted on June 28, 2011 by stevemehta

Recently, I was at a soccer tournament recently and a goal keeper saved a goal. At the same time, one of the parents jokingly stated that the Goalkeeper had saved the world. How, I asked. The parent then reminded me that a religious organization had recently professed that the world was going to end on that exact date and time. At that same time, the Goal keeper had saved the goal, and as a result saved the soccer team from total destruction. The next day, the religious organization claimed that they had miscalculated and that the new date was really the end of the world. That world saving goal keeper got me thinking about why people are convinced about their positions and why they don’t change their mind even in the face of overwhelming evidence. That process brought me to the the concept of the Backfire Effect. Continue reading →

Posted in austin, backfire, belief, Brendan, conviction, convinced, David McRaney, effect, influence, jason, Mediation, Nyhan, persuade, persuasion, powers, Pyschological Research and negotiations, Reifler, research, study | Comments Off