Category Archives: thinking

Logic Dictates the Wrong Answer

Posted on September 5, 2012 by stevemehta

Recently I was told by a person trying to convince me that an illogical but emotional appeal will have no effect upon a jury because logic has a way of overcoming emotional decisions.  I wondered if that really could be true since I have always believed that persuasion involves one part logic and two parts emotion.  [...] Continue reading →

Posted in appeal, argument, fast, illogic, illogical, kahneman, logic, Mediation, Pyschological Research and negotiations, reason, reasoning, slow, thinking | Comments Off

Let’s Make A Deal With Bubble Gum

Posted on December 9, 2011 by stevemehta

  Want to become smarter, even if only for a little bit.  Well, I have the answer for you.  Chew some gum. Recently a study found that people who chew gum before testing on a subject increased their cognitive function.  The study showed that the increase in brain power, however, lasted only for 15 minutes. [...] Continue reading →

Posted in benefit, bubble, creative, gum, increase, Mediation, negotiation, Pyschological Research and negotiations, research, study, thinking | Comments Off