Category Archives: persuade

Recently, I was at a soccer tournament recently and a goal keeper saved a goal. At the same time, one of the parents jokingly stated that the Goalkeeper had saved the world. How, I asked. The parent then reminded me that a religious organization had recently professed that the world was going to end on that exact date and time. At that same time, the Goal keeper had saved the goal, and as a result saved the soccer team from total destruction. The next day, the religious organization claimed that they had miscalculated and that the new date was really the end of the world. That world saving goal keeper got me thinking about why people are convinced about their positions and why they don’t change their mind even in the face of overwhelming evidence. That process brought me to the the concept of the Backfire Effect. Continue reading →